Marketable Nurse

I am an LVN that  currently markets for a DME (durable medial equipment company). One of the great things about being a rep is all of the people you get to meet along the way. You learn their stories, personalities and make some great friends. I have even got to know my competition. We have very similar stories on how we got into the world of marketing.

Most of the reps I know have a clinical background; they range from respiratory therapist to BSN’s. Some are not clinical but have a degree in marketing. I know one DME rep that actually started with her company as a biller and worked her way up from inside.

If you’re interested in becoming a marketer just start looking around. What services and providers are in your town? There are marketers/liaisons in my area for the following: home health, hospice, SNF/long term care facilities, DME companies and the rehab hospitals. That’s not counting all the pharmaceutical reps or the instrument reps that assist in surgery. One thing that I find really cool is that once you’re in marketing somehow you magically get placed in a head hunters data base and get calls when new positions become available. I still have not figured out how they got my information!

One thing I do suggest is doing extensive research on whatever company you choose. Certainly find out what reputation they have. No matter how good of a salesperson you are it’s much easier to sell a good product. Due to all the Medicare cuts so many companies are laying off reps left and right. Make sure they are financially sound. Make sure you are going to be provided with what you need to succeed i.e. Training, marketing tools, budgets etc. With gas prices through the roof are you allotted a car or reimbursement for mileage? Do you get a phone or a phone allowance? Bottom line is don’t just jump right in if given the opportunity. Make sure it’s going to benefit you first.

The great thing about being a rep is that once you have established a relationship with a client you have passive income from that client utilizing your company’s products or services.  Of course, don’t forget to regularly call upon your clients!  But unlike traditional nursing, you will be making money (through your commisions) on your time off.

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  1. Very informative thanks for sharing, Iam an LVN student and graduating next month Feb27 Iam excited!

  2. Cindy says:

    I am looking for a marketable nursing position. RN (with BSN) for 30 years; experience as a Case Manager/Discharge Planner for 10 years. Had applied for Case Manager II position but was told couldn’t do that job due to my migraine headaches. Went to HR to complain of discrimination and was written up and put into corrective action numerous times until I quit! I even was put into corrective action for “stealing a parking spot in the parking lot from another employee!!” Interesting that the job was offered to the President of PHP Insurance Company’s wife who only had a 2 year degree and was new to the hospital. (She ended up turning the job down!) Then, I became a Hospice Clinical Supervisor for a for profit, family owned hospice and did that work for 5 years until I was fired in a fit of rage by my new Director because I changed the schedule for a new nurse who was older and had come into the office, crying the day before that she did not understand the new PDA that our nurses were just started on for documentation. I had been awarded for two years in a row the most valuable player award by all of my hospice team. I was in charge of three branches of hospice and took all of my own phone calls without any assistance. I also ordered all of the patients’ medications myself and their durable medical equipment. Because I had signed a non-compete for 2 year contract with them I have been off work for 1 year. I am 55 years old and have had several interviews. But, who will hire me at my age and with the bad luck that I have had? Any suggestions?

  3. Hello Cindy. I’m a Cindy too. After reading your story aaahhh, my heart ached regarding your plight. I would like to tell you a bit about myself then respond to your inquiry for suggestions. Not long ago I became as it were by default, the DON of a home health/hospice facility in rural Wyo that was undergoing a change of mgmt. I had only worked in this field for about two years and was asked by the current administrator, and DON to become the ADON (Assist DON). Eight mos later I was asked to take another leap to the position of DON, as the current one was moving to NC. I felt honored they asked me to fill this position, but knew the level of responsibility was big and just the thought of it did drove my stress level way up! I did, in other words, step up to the plate and held the reins successfully for over a year. My prior background was in public health, and earlier hospital experience in med/surgical, L&D, backup ER. I knew and worked with all the doctors and interfaced with many other community agencies along the way. Having those connections were helpful, however, home health/hospice was still relatively new to me. I did manage to keep it together throughout all the ever changing rules and regulations, CMS requirements, audits, etc. I worked closely with the administrator, board of directors, med director and did outreach and fund raising projects. Trial by fire! After many months of hard work, long hours, but unending love for those I worked with and the patients I served it was an outstanding experience. Later, as it were, I too moved out of state to WA. A “big city” home health agency tied to 5 major hospitals and several urgent care centers in the county. I was case manager while also working as a staff nurse for a zone which covered two different zip code areas. I had come from a “paper system” in a rural area to a completely computerized system in this urban world. I have recently returned home after a 18 mo contract. I could have stayed on permanently and may return, but for now I’m taking a much needed break. Now, back to your situation. During my tenure as DON here in Wyo, I hired and built a team of nurses varying in age. Particularly an older nurse I just loved her, she a truly a mentor for us all and steered tasks toward her strengths. Though compared to the younger nurses she had difficulty keeping up the the number of visits and documentation that we have to do these days, but she was much more thorough, a great nurse with a vast resource of knowledge. Invaluable to me as part of the team. It was a good mix of young, mid-aged, and a few near retirement on our team. Worked out really nice! I applaud you and others that have been in nursing for so many years. Remember your value and bravo! Our local hospital has been advertising for a case manager for several months, but they can’t seem to keep that position filled. However, the last several nurses that took the position were rather young, and without the years of experience probably needed. No where near your level of experience, my dear. It is a for profit 40 bed hospital, and I’m not sure what the difficulties are with that position. I imagine it may have to do with the challenges of managing, tacking admit/discharge profiles on a profit vs. loss curve. I’ve thought of taking a crack at it, but not wanting 5/day/wk right now. You may be interested, and seems you would certainly meet qualifications. I would like to learn more about the PDA for documentation, as I may return to same agency here, only PT to assist nurses with documentation requirements and in-services. I know our local hospital needs a strong experienced Case Manager and you seem to fit the task. They may want to fly you to Tennessee for training as they had with the last gal. I love this community and feel they would benefit from a more mature and experienced person for the position. After having gone through a few “young one’s,” they are poised to better appreciate the experience and maturity of someone like you. I certainly know the benefit of hiring mixed aged nurses. Besides, your only 55, middle-age nurses have so much to offer, they may not be in their prime years anymore but they are primed and ready. Experience!!!! A great value. I’m so sorry you had some bad luck, but hopefully that has changed already or will. I’m turning 50 nxt yr. Let me know what you think! Cindy

    • Cindy says:

      Cindy,
      Thanks for your response! I still not working. I have applied for numerous positions and guess that at this point I have to decide if I am going to relocate. My unemployment benefits just ran out and I am fortunate to not have a house payment but do have adult kids that I have been paying auto insurance for, college bills, etc… I just wish I knew why I am not being hired! Too bad that it is not a law to give someone the reason why they are turned down.
      Anyways, the PDA seems handy but our company needed to work with the company that supplied them to have some of the “screens” reduced during the charting process. I suppose that one could get used to tapping through them but it almost makes you not want to admit of a particular problem in order to avoid all of the screens or hoops that you have to jump through in order to finish charting. The key must be to pick only the most relevant patient problem to chart on and to ignore the others. The hospice that I worked for also did a computerized scheduling and that was a real mess. I think it is much better to have a nurse see the same patient as much as possible. I was also very concerned about our tendency to admit patients under diagnoses that I didn’t agree with, ie, Dementia is a big one that is overused. My own Director went out and admitted a lady under that diagnosis who could oddly enough sit and do crossword puzzles! Our Medical Director used to ask me to get certain patients like that one discharged and my Director and the “nurse” who owned the company would not readily discharge the ones who were not meeting criteria. To turn them in as Medicare fraud takes a feat of God! I spoke to an attorney who told me that because Medicare is so overworked it could take years to expose my old company. Too bad I can’t send a message directly to President Obama. I just despice the fact that they are filling their pocketbooks under a false pretense!
      I can’t move anyplace until I sell my small house that my aunt died and left me. I have to decide what to do it fix it up so as not to throw money away. Also, I have a son who is living there and he really needs to go back to college and get on with his life. Might have to scream “fire” to get him out.

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