Marketable Nurse

I am an LVN that  currently markets for a DME (durable medial equipment company). One of the great things about being a rep is all of the people you get to meet along the way. You learn their stories, personalities and make some great friends. I have even got to know my competition. We have very similar stories on how we got into the world of marketing.

Most of the reps I know have a clinical background; they range from respiratory therapist to BSN’s. Some are not clinical but have a degree in marketing. I know one DME rep that actually started with her company as a biller and worked her way up from inside.

If you’re interested in becoming a marketer just start looking around. What services and providers are in your town? There are marketers/liaisons in my area for the following: home health, hospice, SNF/long term care facilities, DME companies and the rehab hospitals. That’s not counting all the pharmaceutical reps or the instrument reps that assist in surgery. One thing that I find really cool is that once you’re in marketing somehow you magically get placed in a head hunters data base and get calls when new positions become available. I still have not figured out how they got my information!

One thing I do suggest is doing extensive research on whatever company you choose. Certainly find out what reputation they have. No matter how good of a salesperson you are it’s much easier to sell a good product. Due to all the Medicare cuts so many companies are laying off reps left and right. Make sure they are financially sound. Make sure you are going to be provided with what you need to succeed i.e. Training, marketing tools, budgets etc. With gas prices through the roof are you allotted a car or reimbursement for mileage? Do you get a phone or a phone allowance? Bottom line is don’t just jump right in if given the opportunity. Make sure it’s going to benefit you first.

The great thing about being a rep is that once you have established a relationship with a client you have passive income from that client utilizing your company’s products or services.  Of course, don’t forget to regularly call upon your clients!  But unlike traditional nursing, you will be making money (through your commisions) on your time off.